What is Branding?
If you are starting a new business or revamping your business it’s important to know about branding. Branding is making your business known to an audience and separating it from the competition. It generally includes a mission statement or idea that makes the reason for business clear. Part of branding can be accomplished through visual aids like Branding Photography.
A few weeks ago I got to work with another photographer in the Asheville area. Elizabeth with Almond Leaf Studios a very talented fine art luxury photographer. She is moving into the education side of the business and needed some branding imagery. With the styling and art direction of Sadie Culberson.
One of my favorite parts of this business is knowing other wedding industry professionals. It’s a community I did not foresee, but it’s all the same so special to me. And I absolutely loved working with these ladies during Elizabeth’s Branding Photography Session.
Branding is important for a few reasons. First, it establishes your business with in your industry of expertise. The right brand identity will not only help you compete within your market but good branding will get you more recognition. Second, branding helps your clientele know your purpose. And third branding keeps existing customers returning to purchase from you.
How Branding Photography Helps
A few more things that help in branding is your message on your company’s values and clarity on what you offer and why your clients should choose you. Second, visual representations of your company like a good logo and excellent Branding Photography.
If you are looking for someone to capture some branding images for your business, I would love to connect with you!